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Lagos · Working worldwide

Your expertise,
engineered to sell.

Noval turns what you know into a digital product. Then we build the brand, website, funnel, checkout and Meta ads that sell it. One team runs the whole thing.

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The idea

You already sell your expertise one hour at a time. A product sells it while you are in court, in surgery or on a client call.

  • 01

    Earn past your calendar

    Income that keeps coming when your diary is full.

  • 02

    Serve people you turn away

    People who can’t afford you yet get a way in. Many come back later as full clients.

  • 03

    Own the asset

    The brand, the audience and the customer list stay in your name.

The system

Everything between your expertise and the sale.

Each part feeds the next. Strategy shapes the product, the product shapes the brand, and the ads send buyers into a checkout that already works.

01Stage

Product strategy

We find the product in your expertise: who buys it, what it promises, how it is priced, and where it stops so your practice stays protected.

02Stage

The product

Courses, cohorts, templates, memberships or paid communities. We script and structure it with you, then produce it.

03Stage

Brand

A product brand that sits next to your name. Identity, voice and a design system built to last.

04Stage

Website

A fast sales site that explains the offer in plain words and loads on a weak 4G signal.

05Stage

Funnel and checkout

Lead magnet, emails, sales page and checkout, wired together and tested. Payments in naira and dollars, with instalments.

06Stage

Meta ads

Creative, targeting and budgets for Facebook and Instagram. We report cost per sale every week.

07Stage

Launch and optimisation

Your warm audience hears first, then paid traffic follows. After launch we test, report and improve every month.

Who it’s for

Professionals who already earn from a skill.

You have clients, patients or followers, and a method that works. You know growth costs money, and you want it done properly.

  • LawyersCourses, templates and clinics that sell your judgement without eating your billable hours.
  • DoctorsProgrammes and communities for patients who will never book a consultation.
  • AccountantsToolkits and reviews for businesses too small to take on as clients.
  • ConsultantsYour method, packaged so clients can buy it before they can afford you.
  • RecruitersCareer programmes and hiring playbooks for both sides of the market.
  • CoachesA structured programme with a curriculum, so your sessions become a product.

Selected builds

How a build comes together.

Three illustrative engagements. Each shows the product, funnel and launch we would build for that kind of expert.

All work

How it works

From first call to launch in 8 to 12 weeks.

Four phases on one calendar. You always know what happens next and what we need from you.

Typical timelineWeeks
  1. 01Weeks 1 to 2

    Discover

    We study your expertise, audience and market, then set the offer, price and plan with you.

  2. 02Weeks 3 to 8

    Build

    Product, brand, site, funnel and checkout, built in parallel. You review progress every week.

  3. 03Weeks 8 to 10

    Launch

    Your existing audience hears first. Paid campaigns follow, on a calendar you can keep.

  4. 04Monthly

    Optimise

    Every month we test creative, pages and pricing, and report results in plain language.

The full approach

Why Noval

How we work.

  • 01

    Everything is in your name

    Domain, accounts, content and customer list are set up under you from day one. We work inside them, so there is nothing to hand over at the end.

  • 02

    One team from start to finish

    Strategy, design, build and ads come from the same people. Nothing gets lost between agencies, and nobody can blame someone else.

  • 03

    Built for how Nigerians buy

    Naira and dollar checkout, instalments, WhatsApp follow-up, and pages that load on mobile data. Buyers abroad pay as easily as buyers in Lagos.

  • 04

    Inside your professional rules

    Lawyers, doctors and accountants have rules on advertising and claims. We plan around them from the first week.

Questions

What people ask first.

Do I need a big audience first?

No. You do need proof that people already pay for your expertise: clients, patients or a steady stream of questions. A small audience that trusts you is a strong start, and ads extend its reach.

What does a project cost?

Every engagement is scoped to the product and the market, so we don’t publish prices. Noval is a premium, full-stack service. On a 30-minute call we tell you whether there’s a product worth building and what it would take.

How much of my time will it take?

Most of it comes in the first two weeks, while we get the expertise out of your head. After that it’s a weekly review, plus recording sessions scheduled around your practice.

Who owns everything at the end?

You do. Domain, website, ad accounts, payment accounts, email list and content are set up in your name, and we work inside them.

Can you take payments in naira and dollars?

Yes. We usually pair Paystack or Flutterwave for naira with Stripe for international buyers, so diaspora and foreign customers can pay without trouble.

My profession restricts advertising. Can we still do this?

Usually, yes. Educational products are treated differently from advertising a practice. We check the plan against your professional body’s rules and flag anything you should confirm with them.

Do you work with clients outside Nigeria?

Yes. We’re in Lagos on West Africa Time and work with clients anywhere. Calls happen on video. Day-to-day work happens on WhatsApp and email.

Start a project

Your expertise already earns. Let’s make it earn twice.

Tell us what you do and who you do it for. If there’s a product in it, we’ll say so on the first call. If there isn’t, we’ll say that too.

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