Approach
A clear method, run by one team.
What happens from the first conversation to a product that sells every month, when it happens, and what we need from you.
01Weeks 1 to 2
Discover
We get the expertise out of your head and find the product in it.
- Expertise interviews and audience research
- Competitor and pricing review, local and international
- Offer design: promise, format, tiers and price
- A check against your profession’s rules
- A one-page plan covering product, funnel, budget and calendar
02Weeks 3 to 8
Build
Product, brand and sales system, built together so they fit.
- Curriculum, scripts and production support
- Brand identity and visual system
- Sales website and copy
- Lead magnet, email sequences and checkout
- Payments, delivery, analytics and tracking
03Weeks 8 to 10
Launch
Your warm audience first, then paid reach.
- Launch calendar and content plan
- Announcement to your existing clients and followers
- Meta ad creative, audiences and budgets
- A live workshop or webinar where it fits
- Daily monitoring through launch week
04Monthly
Optimise
The system improves every month.
- Creative and audience testing
- Landing page and checkout improvements
- A monthly report in plain language
- Pricing and offer experiments
- A quarterly roadmap for new products
Deliverables
What you walk away with.
- StrategyOffer and pricing plan, audience profile, launch calendar
- ProductCurriculum, scripts, templates, production, member area or delivery
- BrandName and identity for the product, voice guide, design system
- WebsiteSales site, legal pages, analytics, SEO basics
- FunnelLead magnet, email automation, checkout, onboarding
- AdsCreative, campaign structure, tracking, monthly reporting
Your part
What we need from you.
- Your expertiseInterviews, your existing material, and your honest view of what clients struggle with.
- A decision-makerYou, or one person you trust, to approve work every week.
- Accounts in your nameWe guide you through setting up the domain, payments, Meta Business and email, so you own them.
- An ad budgetPaid campaigns need their own budget, paid directly to Meta. We recommend a starting amount once the plan is set.
- Recording timeFor video products, a few focused sessions. Scripts are ready before you sit down.
Start a project
Find out if your expertise has a product in it.
Tell us what you do and who you do it for. If there’s a product in it, we’ll say so on the first call. If there isn’t, we’ll say that too.